Author: Sara Fay The rise of the gig economy has enabled independent workers to stay independent and benefit from an entrepreneurial lifestyle, while companies have adapted to working with independent workers on an as-needed basis. Read more about how one company and gigger have found the optimal working relationship.
Author: Sarah Tsai From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren't able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.
Author: Sarah Tsai When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an "Om ...
By: Gina Bonar, AMA Cincinnati President At the turn of the year (just halfway through our “Chapter year”), we see in the Cincinnati Marketing community a universe of opportunity and a force to be reckoned with. In 2016, we invited [...]
Author: Dennis Devlin I could not be prouder of what AMA Cincinnati has achieved during my board tenure, including recognition from the AMA Support Center through the Chapter Excellence Awards program. Here's my take on our recent sweep of the awards.
AMA Cincinnati sits down with Mindy Rosen, Senior Vice President, Communications and Strategic Initiatives for Downtown Cincinnati Inc. (DCI) to talk about local marketing, recent successes of some major new initiatives that occurred in Cincinnati this year.
Author: Lauren Lutz Play ball! While Cubs and Indians fans everywhere are lamenting over whether or not their favorite team will “fly the W,” brands, companies, cities and even police departments are finding ways to get in on the #WorldSeries. Here’s a pre-Game 3 roundup of the best.
Author: Eric Brown What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities--and how you can say goodbye to the typical abysmal 2 percent response rate.
Author: Jimmy Caccamo, YBG Ventures Just because you build an online community for your brand, doesn't mean your fans will come. Jimmy Caccamo of YBG Ventures shares three ways you can effectively build then manage your online community.
Author: Dennis Devlin Dennis Devlin recently had the distinct pleasure of participating in experience design collaborative innovation workshops held at AMA’s Chicago offices. Here's his account of the experience.
