Author: Tony Bodoh
Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.

It’s rainy and I’m cold (anything less than 70 degrees in early September is cold to me), but I’m warm on the inside because things are heating up with AMA Cincinnati this month! Here’s the lowdown on what you need to know for the month of September.

The 2018-19 AMA Cincinnati board of directors is busy, busy, busy planning a great year of programming, professional development and networking for our community of Greater Cincinnati marketers. You could call it “burrowing” … and we are getting ready to take flight.

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