Author: Brian Lamar
Innovation is driving the market research industry – and fast. Brands can now make better business decisions faster and cheaper than ever before as automation is used to connect disparate systems, transfer data quicker, more closely target the right people for surveys, and drive data analysis.
Author: Justine Daley
This isn’t the first time we’ve heard from Dave Knox, but a lot of things have changed since we last did. He’s written a book, and gone out on his own. We caught up with him to hear his perspective on Super Bowl ads, go-to Cincinnati coffee shops, and how marketers can lead the charge in this world of turbulent change.
Author: Chris Grabarkiewicz-Davis
Do you wonder: Why is business up this week? Why is brand equity down this quarter? Where should I invest marketing dollars to build my brand and business? At the January Marketing Research Shared Interest Group Community meeting, Chris Grabarkiewicz-Davis shared Luxottica Retail’s journey in answering these questions.
Brian Lamar, Mike Cook
How do corporate insights leaders ensure that all members of their team, even untested rookies, perform at the strategic level that is being demanded by business leaders? Carol Shea of InsightsCentral, Inc. shared key findings from a recent study at the recent Marketing Research SIG,
Have you ever felt that the results of consumer research were “shelved”? Stacy Dye and Elysha Haigis of SIRS imparted valuable insight around what tools can help clients accept and use research at all levels of an organization.
Want better survey results? Try playing. Bjorn Simmons, Co-founder Wyzerr, facilitated a lively discussion regarding playification and gamification of surveys at the latest Market Research Shared Interest Group.