Marketing

Video: DIY or Hire a Pro? Ask These Questions First

By: Molly Berrens, Founder, Spotted Yeti Media, and Casey Williams, Senior Producer, Spotted Yeti Media Just about every marketer will tell you to include video as part of your marketing mix, that video is essential to complement your content marketing plan and reach your intended audiences. Easier said than done, right? Only a few of us have degrees in film or video production, so how do you weigh your many options and know when to DIY or hire a pro?

2020-06-20T18:04:32-04:00November 14th, 2016|All Blog Posts, Thought Leadership & Opinion|

What Does It Take to Be an Insights Leader?

Brian Lamar, Mike Cook How do corporate insights leaders ensure that all members of their team, even untested rookies, perform at the strategic level that is being demanded by business leaders? Carol Shea of InsightsCentral, Inc. shared key findings from a recent study at the recent Marketing Research SIG,

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