SIGs

What is the purpose of an office in today’s mobile world?

Author: Justin Myers What’s the purpose of the office in modern society? In our fast-paced corporate culture, today’s office is less about people and things, and more about accomplishing specific business objectives. Read more about the five core benefits of a physical workplace.

An Interview with Dave Knox

Author: Justine Daley This isn't the first time we've heard from Dave Knox, but a lot of things have changed since we last did. He's written a book, and gone out on his own. We caught up with him to hear his perspective on Super Bowl ads, go-to Cincinnati coffee shops, and how marketers can lead the charge in this world of turbulent change.

Making Content Relevant to the C-Suite

Author: Chris Grabarkiewicz-Davis Do you wonder: Why is business up this week? Why is brand equity down this quarter? Where should I invest marketing dollars to build my brand and business? At the January Marketing Research Shared Interest Group Community meeting, Chris Grabarkiewicz-Davis shared Luxottica Retail’s journey in answering these questions.

2020-09-30T23:25:57-04:00February 8th, 2018|All Blog Posts, Market Research|

Grow Your Business in 2017 with Digital Marketing

Author: Sarah Tsai When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an "Om ...

What Does It Take to Be an Insights Leader?

Brian Lamar, Mike Cook How do corporate insights leaders ensure that all members of their team, even untested rookies, perform at the strategic level that is being demanded by business leaders? Carol Shea of InsightsCentral, Inc. shared key findings from a recent study at the recent Marketing Research SIG,

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