Have you ever felt that the results of consumer research were “shelved”? Stacy Dye and Elysha Haigis of SIRS imparted valuable insight around what tools can help clients accept and use research at all levels of an organization.

Want better survey results? Try playing. Bjorn Simmons, Co-founder Wyzerr, facilitated a lively discussion regarding playification and gamification of surveys at the latest Market Research Shared Interest Group.

When it comes to understanding Snapchat, no need to look further than a college campus–let alone the Manager of Social Media & Marketing Strategy of one.

From Matt Fischer’s vantage point, business is good, and the economy is strengthening.

Mary Furrie, CEO of QAMS (Quality Assessments Mystery Shoppers) recently decided to relocate her business from Illinois to the Cincinnati. She describes the motivation was simply to “get re-energized!” It turns out choosing a region internationally known for its marketing talent and resources paid off quickly.

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